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掌上世博平台介绍

EXPO World Platform Introduction

        上海后博信息科技有限公司成立于2014年12月,公司开发的“掌上世博”项目是上海后世博研究中心全国唯一授权的线上世博会展示平台,主要从事互联网+会展行业创新服务,也是互联网+会展行业产业升级创新的综合服务平台,其首创了“双线会展”模式和“数字展会”展览展示系统,目的是打造第一个互联网上的“国际会展中心”数字展会SAAS系统平台,为会展行业开辟新的发展方向和空间。

        掌上世博平台将为会展业提供以下七个方面的服务:

        一、解决以前会展发展的瓶颈和痛点。

        二、扩展目前展会的形式、服务和效能,提升会展业整体效率,创造新的商业形态。 

        三、创造未来会展的新模式和空白市场。

        四、将短暂的传统展会打造成集“展示+交易+合作”一体化的长久互动平台。

        五、利用“数字展会”系统将一场传统会议打造创新为“会议+展会”模式,创新传统会议活动的价值、服务和收益。

        六、推动会展活动与城市旅游、科技、文化和招商等的跨界融合共享。

        七、用“数字展会”引领世界会展潮流和成为世界会展强国。

         Shanghai Houbo Information and Technology Co., Ltd. was established in December 2014, which developed the "Handheld Expo" project is only authorized by Shanghai World Expo Research Center, as the only online World Expo showing platform. It mainly engaged in Internet + exhibition industry innovation services, and also the Internet + Exhibition industry upgrading and innovation integrated service platform, which pioneered the "online and offline exhibition" model and the "digital exhibition" exhibition system, showing system with purpose to create the first  "International Convention and Exhibition Center" on the Internet and SAAS system platform for the exhibition Industry to open up new development direction and space.

         Handheld Expo platform have built with PC + mobile App, Wechat service number, microblog and so on public media. We have online Expo, OAO Exhibition, Expo Mall, Art Appreciation and Healthful Life five majorHandheld Expo platform will provide the following seven aspects of services for the exhibition industry :

        First, to solve bottleneck and pain points in the previous development process. 

  Second, expand the current form of exhibitions, services and performance, improve the overall efficiency of the exhibition industry, to create a new business model. 

  Third, create a new model for future exhibitions and blank markets.

  Fourth, change the short-days traditional exhibition holding model to create a set of "show + trade + cooperation" integrated long-term interactive platform. 

  Fifth, use digital exhibition system to promote the traditional meeting to "conference + exhibition" model and to enhance the function of the meeting, service and value. 

  Sixth, to promote the exhibition activities and urban tourism, science and technology, culture and investment and other industries have cross-border integration and sharing.

  Seventh, with the "digital exhibition" to lead the Chinese exhibition to become the world's exhibition power.

 

掌上世博是什么?

So what is EXPO World?

    

一、“线下+线上”的“双线世博会”的实践者,也是传统会展创新模式“双线会展”的发起倡导者和“线上会展”模式的开拓者,也能发展成为全球最大的双线国际博览中心。

二、ZR(再造现实)的发明者,也是VR(虚拟现实)+AR(增强现实)+MR(混合现实)的应用者。

三、新会展经济的整合者:利用“会展”的切入点,打造互联网上的会展行业生态圈,用“会展活动”的影响力融合带动城市旅游、科技文化、城市招商、房产销售和城市宣传,打造互联网上的“城市名片(掌上城市)”和“新会展经济效应”。

四、真正的“互联”网“+”平台:用与实体企业“互联”形成“网络平台”,再用“网络”去“+(带动和服务)”实体企业;形成“企业+互联网”和平台“+互联网”的良性互补与驱动,整合和放大传统企业的网站的潜在巨大作用。也将是“跨代人”相互拥抱的社会舞台。

五、真正的“跨界”互联网平台:已实现了互联网+世博会、+会展行业、+企业电商、+传统文化,也正在策划+健康养生…….形成不同行业整合生态和互联网上的科技、经济、文化和生活服务生态。横向大行业生态与纵向专业行业生态交互融合。也构建了完整的“城市建设或集团公司”布局。

六、未来发展轨迹:线上世博—>双线会展(+复制 )—> 双线国际博览中心 —> 线上行业(+复制 )—>  线上城市(+复制)—> 掌上中国 —> 走向世界……

Ⅰ、The real "offline + online" Expo practitioner, and also the traditional exhibition model‘s advocator. We are the launched "offline + online exhibition" pioneer and "online exhibition" mode’s leader, our aim is to become the world's largest OAO international convention and exhibition centre.

Ⅱ、 ZR (Zaizao in Chinese)(rebuilding reality) technology’s inventor, who really used VR (virtual reality) + AR (Augmented Reality) + MR (Mixed Reality) applications.

Ⅲ、We integrated the new exhibition economics: using "Exhibition" as an entry point, to create exhibition industry ecosystem on the Internet, with "exhibition activities" influence to driven local tourism, technology and culture, urban investment, real estate sales and city promotion, as well as to create "city name card (Expo city)" and "the new exhibition economic effect" on the Internet.

Ⅵ、 The real “Internet +” platform: connected with entities to form a "network platform," and then combine "Network" to plus or driven entities; to form "Enterprise and Internet" benign complementary system, to integrate and amplify the traditional enterprise networks’ potential significant role. It will also be the "intergenerational" hugging each other’s social arena.

Ⅴ、 The real "cross-border" Internet platform: the Internet has achieved Internet + Expo, plus exhibition industry, plus suppliers’ network, plus traditional culture, which is also planning plus healthy life ....... and form different industry consolidation on ecologicaltechnology and on the Internet, economic, cultural and ecological service life. Also build a complete "urban construction or corporation” layout.

Ⅵ、 The future development plan: Online Exhibition—>OAO Exhibition (could copy)—>OAO International Expo Center —> Online Business (could copy)—>  线上城市(+复制)—> online City (could copy) —> online expo China,online expo world. ……

平台在上线不到一年的时间里共吸引有超过2000万人次的浏览和关注!深受中高层商务人群和政府机构、研究院校等人士的欢迎!

Our platform has attracted over 20 million visitors to browse online! We have been popularized by senior businessmen and government agencies, research institutions and other organizations!

 

平台版块

Expo World Five Sections

【线上世博】 

  2015年已成功举办了线上米兰世博会。目前,平台已经收录了包括伦敦世博会、巴黎世博会、旧金山世博会以及上海世博会等往届世博会内容,已初步打造成互联网上的数字化世博会博物馆平台。

  我们将会继续把2020年迪拜世博会用更多的展示方式和更丰富的世博会内容在互联网上呈现到观众面前。从而满足国内民众“足不出户畅游世博会”的愿望。掌上世博,让世博会永不落幕。

[Online Expo] 

  Online World Expo: In 2015 we has been successfully held online Milan Expo. At present, the platform has included London World Expo, the Paris World Expo, the San Francisco World Expo and the Shanghai World Expo and other previous World Expo contents, and has initially built Internet digital museum platform.

  We will continue to follow 2020 World Expo in Dubai with more display and more contents on the Internet presented to audience. So as to meet the domestic people "visit the World Expo at home," desire. Handheld Expo, let the expo never end.

【双线会展】  

  “双线会展”也称为“数字展会”就是打造线上“数字国际展览中心”,利用“互联网+”创新传统会展业发展模式,实现线下+线上会展的“双线融合”和“双线驱动”。为会展行业和观众提供线上会展整体解决方案和服务,实现和促进整个会展行业打造“二维会展空间”的发展愿望。

  内容包括:线上展厅、会展信息、展馆场地、组展机构、展会服务和行业新闻等。

[OAO Exhibition]  

  OAO exhibition also be called “digital exhibition”, which is to create online "Digital International Exhibition Center", using "Internet +" innovation traditional exhibition industry development model, to achieve offline + online exhibition "OAO integration" and "OAO drive”. For the exhibition industry and the audience to provide online exhibition of the overall solution and services to achieve and promote the entire exhibition industry "two-dimensional exhibition space" development aspirations.

  Contents includes: online exhibition hall, exhibition information, exhibition venues, exhibition organizations, exhibition services and industry news.

【文化艺术】

  是顺应国家互联网+文化趋势而设立的线上公益性文化艺术展示、交流平台,搜集、整理、挖掘和宣传弘扬中华传统文化、国粹、艺术和民俗为目标,旨在助推社会文明进步,满足大众的文化需求,提升国民的精神文明和文化软实力。

[Culture and art]

  This is to adapt to the national Internet + cultural trends and the establishment of online public welfare culture and art display, exchange platform, collection, excavation and publicity to carry forward the traditional Chinese culture, quintessence, art and folk as the goal, to promote social civilization progress, to meet the cultural needs of the public, to enhance the national spirit of civilization and cultural soft power.

 

【世博商城】 

  是掌上世博平台专门为企业电商提供引流服务的平台,也是展会参展企业二次展销增值服务平台,其以世博产品和展会参展企业中高端商品为主,定位于中高端企业和消费人群。现已覆盖世博会参展企业产品、中高端科技类产品、生活类产品、文艺类产品与中高端合作企业产品类。

[Expo Mall] 

  Is a platform the handheld Expo platform specifically provide drainage services for enterprises website. but also exhibitors second value-added service platform, focus on World Expo products and exhibitors’high-end commodity, located in the high-end enterprises and consumption crowd. Now covers the Expo exhibitors products, high-end technology products, life products, arts and crafts products and high-end cooperative enterprise products category.


【健康养生】

  基于互联网+中高端大健康和旅游服务,掌上世博将与全国众多线下实体企业和机构合作,提供远程诊断、健康保健与养生度假等多功能综合服务,同时打造线上全国“美丽乡村”、“特色小城”整体展示宣传与资讯合作平台。  

[Healthful Life]

  Based on the Internet + high-end health and tourism services, Handheld Expo will cooperate with many enterprises and institutions to provide remote diagnosis, health care and other multi-functional integrated services, while creating online " Beautiful village"," characteristics of small town "as a whole publicity and information cooperation platform.

项目合作

Project Cooperation

1、与政府招商局合作:

       解决政府园区产业招商引资任务难题,洽谈园区线上专题招商展和城市宣传的政府购买社会平台服务模式,创新互联网+政务创新应用服务。目前已签约西虹桥商务区线上推介招商展, 威海好运角开发区等项目正在洽谈中。

2、与政府会展办合作:

       洽谈互联网+会展创新模式和城市宣传的政府购买社会平台服务模式,引领当地会展创新发展,落实会展创新专项资金使用。已签约和正在浅谈中的项目有:丹东市2个国际展览会,上海市经信委产业促进中心发起和组织的“线上城市产业推介招商专题展”、浦东区今年计划举办的“双线上海国际文博展”和舟山国际海洋博览会等,其它城市正在快速跟进中。

3、与商会和协会等社团组织合作:

       创新商会和协会等社团组织互联网应用与服务,共同打造互联网+商协会宣传平台和举办线上商协会企业专题展,扩展商会和协会等社团组织对会员企业的服务内容和模式。

4、与会展举办方合作:

       创新传统展会运营思路,共同打造线下+线上的双线展会OAO模式,一场展会,两种举办,双重覆盖,两次盈利。目前已签约双线会展合约8个。

5、与大型集团公司合作:

       首创和共同打造“线上集团专题展会“模式,突现“集团大家庭”形象,提升集团整体品牌和综合广告宣传以及产品展销三重效应。

6、与会议主办方合作:

       利用“数字展会”系统打造“会议+展览”模式,让一场传统会议在同时拥有展览会的效果,给主办方和参与各方双重惊喜和收获从而真正将会议创新为“会议展会”,扩大会议功能效果,提升会议招商引力,创新传统会议活动的价值、服务和收益。

1, cooperation with the Government Investment and Promotion Bureau: 

  To solve the government industry park investment task problems, to discuss the park online special investment exhibition and city promotion which called government buy social platform services, innovate Internet + government application services, fully use government special funds. Now we have signed West Hongqiao business district online promotion exhibition, Weihai good luck development zone and other projects are under negotiating.

2, Cooperate with the Government Exhibition Office: 

  To discuss the Internet + exhibition innovation model and the city promotion so called government buy social platform services, leading the local exhibition innovation and development, fulfill implementation of special funds for the exhibition innovation. Already signed and under negotiating project: Dandong City two international exhibitions, the Shanghai Municipal Commission for Industry Promotion and Promotion Center organized the "online city industry promote and investment exhibition", Pudong District plans to hold the "OAO Shanghai International Cultural Exhibition" this year and Zhoushan International Ocean Expo, other cities are following up too.

3, Cooperate with chambers of commerce, associations and other organizations: 

  Innovate associations and other organizations Internet applications and services, together to create the Internet + business association publicity platform and organized online business association exhibition, expand the chamber of commerce and association service content and model for corporate members.

4, Cooperate with the exhibition organizers: 

  Innovate and traditional exhibition operations ideas, together to create a online + offline OAO model, one show in two way held, double coverage, both profit. We have signed 8 OAO exhibition contracts.

5, Cooperate with large group and companies: 

  The first step is to create "online group special exhibition" model together, showing "group family" image, enhance the group's overall brand and comprehensive advertising and product marketing triple effect.

6, Cooperate with the meeting organizers: 

  Using "digital exhibition" system to create "conference + exhibition" model, so that a traditional meeting will have the effect of an exhibition, to the organizers and participants will have double surprise and harvest, so that the real meeting innovation for the "conference" is to expand the function of the meeting, enhance the attractiveness of the meeting, and innovate the value, service and profit of the traditional conference activities.

创新价值

Innovation Value

       互联网所具有的高效性、普及性,实用性和强大的信息集散功能使得互联网+会展较之传统会展在时空、资源、成本、效益等各个方面都有着明显的优势,并将继续推动其对传统会展业的升级和创新,同时线上展会可准确抓取的观众数据和展商的被观展数据等也将成为会展主办、展商等的重要行业资源和后续增值服务内容。

  The Internet has the advantages of high efficiency, popularity, practicality and powerful information distribution. The Internet + exhibition has obvious advantages over the traditional exhibition in terms of time and space, resources, cost and benefit, and will continue to promote traditional exhibition industry upgrades and innovation, while online exhibition can accurately capture the audience data and been visited data for exhibitors. These will be important resources and follow-up value-added services for exhibition organizers, exhibitors.

(一)对会展主办方

   1、与传统会展相比,线上会展具有成本低、效率高、贸易机会多、观众面广泛、展出时间长、展出空间大、经营规模不受场地限制,数据反馈及时等优点,谁先行动谁就抢占了先机。

   2、可结合实体会展进行同步举办,一场展会,两种办法,既具创新精神又给展商和观众多了一种选择和服务,效果叠加,能进一步强化会展本身的品牌、产品和服务等。

   3、线上展会可比实体展会提前上线展示,既可放大宣传也可预测和评估实体展会效果。

   4、多了一种实体展会的举办模式和盈利模式,强化展商对展会品牌的忠诚度,进一步增强了自身展会的品牌竞争和发展优势。

   5、掌上世博平台上将会有同时举办各种行业和类型的线上展会,可有效整合、转化和放大其中任何一个展会的规模,形成展会大市场综合效益。

(二)对参展企业

  1、可事先真实了解展会“实况”,打消顾虑,增强报名参展的动力和明确性。

  2、双线会展的效果必定进一步扩大企业宣传力,进而提升和延长了展会效果。

  3、线上展会不仅可以展示企业品牌,还可专门二次展示产品和帮助销售,有利于形成展会后的服务体系和长久互动效应。

  4、线上展会的“展商+互联网+平台”互联方式,可有效提升展商企业的官网和电商平台的运营和流量。

  5、线上展会的低成本高效率和便捷性,有效解决了中小企业因费用、时间、人力、物力等原因,难以参加更多展会的难题。

  6、展商可同时双线参展也可选择线下或线上参展,具有更多的自主权可以保证不失去任何一次参展机会。

(三)对参观者

  1、可以更清楚更全面的地了解目标展会概况和全部参展企业及其技术产品,有的放矢地引导其现场参与。

  2、可消除各种时间、交通、地域等限制因素,极大方便参观者的观展需求,即使不能到达现场也不会落下任何一场展会。

  3、可方便地做好“展会攻略”,节约时间和精力,有针对性地定向搜索了解自己感兴趣的展商和产品进行有效跟踪转化。

  4、掌上世博平台上将会有同时举办各种行业和类型的线上展会,可同时方便地观展其中任何一个展会,形成观展聚集和连锁效应。

(四)对会展行业

       1、为中国“互联网+会展行业”创新发展的国家战略,提供了一个可行的“OAO双线驱动”实践方案和可复制的推广模式。

  2、突破了传统展会的各种资源和政策限制,打破了地区经济发展不平衡带来的会展发展差异,有利于促进会展业的均衡竞争和良性发展。

  3、用“ZR再造现实”的技术和理念,为中国会展业在互联网上“再造”了一个新的会展行业和经济形态。

  4、中国是世界上最大和最成熟的互联网应用国家,传统会展可能难以引领世界,但“数字展会”模式和经济很有可能独步全球,从而带动中国科技和文化走向世界。

(A) For organizers of the exhibition 

  1, Compared with the traditional exhibition, online exhibition with low cost, high efficiency, more trade opportunities, wide coverage of audience, long exhibition time, more exhibition space, and the scale of the venue with restrictions, data feedback and other advantages, who act first who will seize the initiative. 

  2, Can combined with the offline exhibition held simultaneously, one show in two ways, it is not only with the spirit of innovation but also give exhibitors and audience a more choice and services, the effect of superposition, to further strengthen the exhibition itself brand, products and services. 

  3, Online exhibition can early put online then offline exhibition. It can enlarge the publicity, predict and assess the effect of offline exhibition.

  4, Provide another method for exhibition mode and profit model, to strengthen the exhibitors loyalty to the exhibition brand, further enhance their own brand competition and development advantages. 

  5, The Handheld Expo platform will held variety of industries and types of online exhibition at the same time, which can effectively integrate, transform and enlarge the scale of any exhibition, to form a comprehensive exhibition market performance benefits.

(B) For the exhibitors 

  1, Can have a general understanding of the exhibition, to dispel concerns, enhance the registration power and purpose clarity. 

  2, The effect of the OAO exhibition will further expand the corporate promotion, thereby enhancing and extending the show effect. 

  3, Online exhibition can not only show corporate brand, but also give secondary products display chances. It is helpful for sales, is conducive to the formation of the exhibition after the service system and long-term interactive effect. 

  4, Online exhibition combines "exhibitors + Internet + platform" Internet way, can effectively enhance the exhibitors official website and business platform. 

  5, Online exhibition with low cost, efficiency and convenience feature, effective solute the small and medium enterprises difficulties of participate in more exhibition problems due to cost, time, manpower, material and other reasons. 

  6, Exhibitors at the same time can also choose oao exhibitors or choose one from offline or online with more autonomy can guarantee not miss any opportunity to participate.

(C) For the visitor 

  1, Can be more clearly and comprehensive understanding the target of exhibition overview and all exhibitors and their technology products, targeted to guide them participate on in the field.   2, Can eliminate a variety restrictions of time, traffic, geographical and other, greatly facilitate the visitors needs, even if you can not reach the scene will not miss any exhibition. 

  3, Can be easily done "exhibition raiders", save time and energy, targeted to find their own interested exhibitors and products for effective tracking and transformation. 

  4, The Handheld Expo platform will held a variety of industries and types of online exhibition at the same time , which can also be convenient to observe any of the exhibition, the form of the concept of gathering and scale effect.

(D) For the exhibition industry 

  1, For China's "Internet + exhibition industry" innovation and development national strategy provides a viable "OAO two-lane drive" practice program and can be copied promotion model.

  2, Breaking the traditional exhibition various resources and policy constraints, breaking the regional economic development imbalance brought the development differences, is conducive to promoting the exhibition industry, balanced competition and healthy development.

  3, With "ZR recycling reality" technology and philosophy for the Chinese exhibition industry on the Internet "recycling" is a new exhibition industry and economic form.

  4, China is the world's largest and most mature Internet application countries, the traditional exhibition may be difficult to lead the world, but the "digital show" model and the economy is likely to unite the world, so as to promote China's exhibition to the world power.

优势特点

Project Advantages

       一、官方授权。具有唯一性和公信力。

       二、拥有“世博”品牌,具有很高的影响力和品牌号召力。

       三、世博史上第一个“双线世博会”案例实践者,借此开发了“线下+线上的OAO双线会展”模式并成功借助米兰世博会树立了品牌和第一批用户群体。

       四、是国家“互联网+”战略在会展业创新的具体落地和应用,符合互联网+政务创新和互联网+会展创新政策鼓励范畴,也符合会展业的未来发展趋势。

       五、“双线会展”模式解决了传统展会的发展瓶颈和痛点,扩展了会展的举办方式、经营模式和寿命效果及覆盖范围,提高了会展行业效率,降低了会展成本,也为中国“数字展会”引领世界提供了可行性。

       六、已取得“O2O会展”和“数字展会”著作权,批准了4个商标,另4个商标正在注册中,“数字展会”发明专利已初步批准公示。“掌上世博”、“双线会展”和“数字展会”等百度百科已成功注册批准。

       七、会展行业市场小众,易于全覆盖;会展行业横跨所有产业,服务范围广;通过展会可以聚拢各行各业的大量企业和观众,产生企业大数据和行业发展大数据。

Ⅰ、An official authorization. The platform is unique with credibility.

Ⅱ、With "World Expo" brand, which has a high influence and brand appeal.

Ⅲ、The first "OAO World Expo" case practitioners in the history of the World Expo, to develop the "online + offline OAO exhibition" model and successfully using Milan Expo set up the brand and the first group of users.

Ⅵ、It is a innovation, specific landing and application of the "Internet +" strategy in the exhibition industry, adapt Internet + government innovation and Internet + exhibition innovation policy encourage scope. It is also consistent with the future development trend of the exhibition industry.

Ⅴ、"OAO exhibition" model solved traditional exhibition development bottlenecks and pain points, expanded the exhibition holding way, business model, time, effects and coverage, improved the efficiency of the exhibition industry, reducing the cost of exhibition, and also for China lead the world exhibition industry provided the feasibility.

Ⅵ、Has made "O2O exhibition" and "digital exhibition" copyright, approved four trademarks, and the other four trademarks are registered, "Digital Exhibition" invention patent has been initially approved publicity. "Handheld Expo", "OAO exhibition" and "digital exhibition" has been successfully registered for approval by Baidu Encyclopedia.

Ⅶ、The exhibition industry has a large number of enterprises and audiences, but covers in all industry, resulting in large data and large-scale development of the enterprise.


发展规划

Development program

第一阶段

    成为专属的“线上世博会”和数字化世博会博物馆平台。

第二阶段

       成为中国“双线会展”、“数字展会”、“会议展会”创新模式的首创者和第一运营服务平台。

第三阶段

       成为会展行业著名的B2B2C互联网平台和企业及行业大数据应用服务平台。

第四阶段

       成为中国乃至世界第一个“线上国际展览中心”和“数字展会SAAS系统”运营管理平台,引领中国数字展会走向世界强国。

The first phase:

     Become exclusive "online World Expo" and digital World Expo Museum platform.

The second phase:

       Become China's "online and offline exhibition", "digital exhibition", "conference exhibition" innovative model pioneer and the first operating service platform.

The third phase:  

       Become the famous B2B2C Internet platform and enterprise, industry data application service platform.

The fourth phase:

       Become China and the world's first "online international exhibition center" and "digital exhibition SAAS system" operation and management platform, leading the Chinese digital exhibition to the world power.

 


寄语

         掌上世博平台衷心感谢广大民众一直以来对我们的喜爱和支持,我们也将不断优化和丰富我们的平台,从而提供给广大民众更好的服务。掌上世博热烈欢迎社会各界合作共赢,让我们一起参与世博,分享世博!创新互联网+服务!

“双线会展”就是打造线上“数字展会国际博览中心”,利用“互联网+”创新传统会展业发展模式,实现线下+线上会展的“双线融合”。为会展行业和观众提供线上会展整体解决方案和服务。有利于实现和促进整个会展行业打造“二维会展空间”的发展愿望

  掌上世博平台目前已发展成为国内专业数字化展会运营服务平台,主要目标是为会展行业升级创新提供整体互联网+服务。