匈牙利此次参与世博会的主题思想是结合高品质的食物、 健康的生活方式、 保证食品安全及供给以及食品类别多样化等内容。展示内容包含三大主题：健康的传统–展示匈牙利式的高品质农业,包括家庭式的农业作坊；水源丰富的土地 –展示匈牙利充足的水源。传统的未来着眼于研究和创新，为动物和植物物种本地（“hungaricums”），反对基因突变有机农业的重要性的保护作用。
Theme: "From The Purest Sources"
The philosophy espoused by Hungary's participation in Expo Milano 2015 is the interaction between good food, a healthylifestyle, the guarantee of food security together with the conservation of biodiversity for future generations. There are three main themes on which the exhibition is organized. Healthy Traditions showcases the Hungarian model of quality of agriculture, mixed and family-led, as opposed to intensive monocultures. A Land of Water illustrates Hungary’s abundance of water and thermal baths that sets it apart. Legacy for the Future looks at the role of research and innovation for the protection of animal and plant species local ("hungaricums") and the importance of organic farming against genetic mutations.
Its objectives are many: to showcase the virtues of Hungary’s mineral, natural and thermal water; to underline the fact that Hungary is a GMO-free country; and to present its sophisticated IT system for the traceability of food products.
A positive image, a rich array of food that comes from its uncontaminated Magyar environments (fruits, cereals, lake- and river-fish), an openness to other participating nations and the commercial potential of the agricultural sector: all elements that are brought together within Hungary’s pavilion that covers an area of 1,910 square meters.
It is Hungary’s intention to demonstrate that its rural agricultural model is excellent for its sustainability and quality of food, that water is fundamental for life (a concept reiterated during the World Conference of Water), and that the future of food lies in scientific research and biological methods rather than in genetic modification.
The Design of the Pavilion
The pavilion, whose design was selected by a public competition, is the work of architects Attila Ertsey and Herczeg Ágnes Sándor Sárkány . It comprises three floors and covers 1,910 square meters. The shapes and materials composing the main features are typically Hungarian (including a barn, silos and stables). They have been designed according to the principles of organic architecture that was developed in the mid- twentieth century and is based on local traditions, the understanding of the laws of nature, and on the celebration of the relationship between man and the universe. The central area of the pavilion is inspired by Noah's Ark , the symbol of salvation of living beings.
The two end points take the form of shamanic drums, representing Hungary’s ancient roots and highlighting its mystical relationship with nature. The drums are adorned with the ancient symbol of the “tree of life” that flows with fresh water, being the Hungarian one celebrated for its thermal properties. The top floor houses an open-air garden, and outside the pavilion a green area can be found, planted with 33 kinds of fruits, vegetables and medicinal herbs.
Most of the materials used for construction are renewable (wood, laminated wood, cellulose) and the entire building will be dismantled, reconstructed and re-used as a research center in Hungary. Inside the pavilion visitors can find organized exhibitions and events on topics such as food traditions of the country, the historical relations between Italy and Hungary and other aspects of contemporary Hungarian culture.