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ne?tiger, the top fashion and luxury brand of china, was founded by mr. tiger zhang in 1992. as the inheritor of chinese clothing culture and heritage, the brand always adheres to the design philosophy of “ integrate antiquity to the present, converge chinese and western”, and commits to the revival of the chinese luxury culture and the emergence of chinese luxury brand.
originated from the design and production of fur collections, ne?tiger quickly established its leadership position in china’s fur industry. in the past 20 years, it has introduced evening dress, western wedding dress, chinese-style wedding dress and its houte couture— huafu .
“china has a good tradition of great manners, which is ca lled “xia”; while the collection of beautiful dresses of ancient china, was named “hua”. huaxia’s dress is huafu, representing the essence and spirit of china’s culture and history. therefore, huafu is also called china’s national dress.
ne?tiger generalized five major features of huafu’s design concept: “manners” as the soul, “jin (traditional royal fabric)” as material, “embroidery” as the craftsmanship, “5 colors” as the core, and then “huafu” as the symbol of china. huafu congregates the clothing culture of thousands of years by different minority groups, and creates a unique dress image of contemporary china.